Attention Seattle-based readers: you now have access to the alpha test version of Down2Night, a text-messaging service that keeps you up-to-date on what’s happening after dark. Seattle’s the first city that this just-launched service covers, but it’s hoping to expand soon.

It actually sounds like a pretty cool idea. “Subscribe” to your favorite bars, clubs, and the like, and you’ll get an SMS alert in the “early evening” that details the goings-on at your hotspots of choice that night. Down2Night also hopes to add incentive features so that businesses can use it to offer discounts and promotions. Unfortunately, it doesn’t look like you can use the service to discover new nightlife spots–unless the website expands its non-mobile features to include that sort of feature. But I guess Yelp already has that base covered.

The guys over at Synapse Life (a productivity suite) released today a new mobile nightlife service called Down2Night. Down2Night lets you use your cell phone to post and receive notices of events that are going on at your favorite local venues. Seattle is the first city covered by the service.In contrast to a mobile coupon service like Movoxx, which pushes their nightlife deals to your phone, Down2Night has a web interface that lets you pick venues, add, and vote for the events that show up on your phone. Each night of the week you choose, Down2Night will send updates of the top voted event for each venue you’re subscribed to. The top event can be something listed by the venue’s owner, or even a big birthday bash being held that night. As the service grows, the most likely business model is the local advertising market. Everyone, though, is eager to get a hold of the elusive 18-35 crowd that makes up Down2Night’s target market.

So far the mobile components for services like Upcoming.org or Yelp haven’t begun to offer voting or subscriptions, but I suspect it won’t be long.

Allows users to subscribe to a SMS text message service to notify them of events/specials at their favorite bars, clubs, restaurants. Establishments can upload their calendar of events, music performances, promotions, etc. Launching for Seattle, WA initially.Link: down2night

Posted by Emily Chang in Events and calendering • Local • Mobile