Seattle, WA –June 8, 2006 — Imagine an organization’s efforts being fully synchronized and working effectively toward the same goals - higher sales and more profits. With Synapse’s web-based business software solutions, small businesses can now have a valuable and cost effective tool for competing against the big boys.

To effectively survive in this new and ever-changing world, small businesses must bolster their best characteristics to succeed. Being smaller, they can better respond to changes in the market. Since they are closer to their customers, they can develop and maintain more profitable relationships. And needing to be more fiercely competitive, they are better adapted to recognize and exploit unique market niches. These are just a few of the traits that have fostered the impressive growth in small business today.

Currently in the United States, small businesses produce over 60% of new employment and account for over half of the private sector’s Gross Domestic Product (GDP). With these impressive statistics it is hard to understand why major software producers continue to focus on the larger business model.

“Since Synapse was specifically created for the small business market, it has and will always focus on supporting the unique needs of small businesses,” says Mark Michael, Synapse’s CEO and Co-Founder. “Each application within the Synapse solution was specifically designed for and tailored to support their needs.”

Being a small business itself, it is obvious why Synapse more effectively addresses the needs of this market.

“Our products support businesses by allowing them to be better organized, evaluate their marketing and sales in real-time, and better maintain their customer base,” states Mark Michael, Synapse’s CEO and Co-Founder. “With application of our products, our customers are successfully expanding their markets and realizing higher profits.”

“We work with our customers on a one-on-one basis,” says Daniel Rust, Synapse’s Co-Founder and Chief Software Architect. “Through this close relationship we can better understand and respond to their unique requirements and satisfy their specific needs.”

This aggressive support of the small business model is directly reflected in the solutions Synapse provides. Each application within the Synapse software product provides effective tools for success.

“Our future is directly linked to the success of our Customers,” says Mark Michael. “By closely collaborating with our Clients we can ensure our products dynamically evolve and adjust to their ever-changing world.” “We pride ourselves with providing the best products available for ensuring our Customer’s ongoing success!”

With such aggressive support, the Synapse online software solutions are impressive indeed. Experience what Synapse can do for you - Try their online demonstration at www.synapsecs.com, email them at michaelm@synapsecs.com or call them at (206) 441-4399.
Synapse - Ensuring the Future of Small Business!

Synapse Corporate Solutions, LLC
4th and Blanchard Building - 10th Floor
2101 - 4th Avenue; Suite 1050
Seattle, Washington 98121
Phone: (206) 441.4399
Fax: (206) 260.7142

For Further Study

“   Synapse Corporate Solutions (www.synapsecs.com)
“   Arestia Design Studios (www.arestia.com)
“   Hot Growth - 100 Sizzling Companies to Watch
Business Week Magazine, June 5, 2006

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Seattle, WA –April 7, 2006 — The Seattle area has historically been a proving ground for technical innovation and development. Being designated as the “Most Wired and Wireless” city in the nation by Popular Science Magazine and many other technical watchdogs, Seattle continues to attract new innovative entrepreneurial firms. Many impressive young and creative companies are taking advantage of what the “Most Wired” city has to offer.

In the last year, a young entrepreneurial company called Synapse Corporate Solutions (www.synapsecs.com) has been quick to establish themselves as a provider of extraordinary interactive web-based applications for small to medium-sized businesses.

Synapse.CS is the brainchild of two young entrepreneurs, Mark A Michael and Daniel L Rust, both in their early twenties. They have been successfully providing web-based services to Washington State businesses for over seven years, long before being inducted into adulthood.

In 1999 they started their first entrepreneurial company called bopLOP.com, a web-based travel industry search package that allowed users to search for vacation and travel packages available on the Internet. This was long before the more popular Internet Search Engine companies provided these travel-related services. Throughout 2000 and 2001 they continued to provide a variety of technical business services consisting of web design, database management, corporate identity branding, and market consulting.

In 2002 they were commissioned by Tropical Travel (www.tropicaltravel.net), a Western Washington travel agency, to redesign their website with a new company image, develop a client database scheme, and market the agency across the continent. The database they designed for Tropical Travel soon evolved into a fully featured web-based software package, the origin of the current Synapse.CS group of applications. Applying this impressive system, the agency was then able to manage multiple Independent Agents around the country, further expanding their revenue potential. With website design, database management, and overall marketing still being managed by the Mark/Daniel team, Tropical Travel has since grown to have over 2.7 million in gross sales in 2005, with expectations for 2006 of over 3.5 to 4.0 million. No longer a home-based business.

“When we originally started working with Tropical Travel they had an active client base of less that 1500,” says Mark Michael. “Since this time, they have been able to manage and expand their customer base to over 28,000 clients as a direct result of the Synapse.CS integration.”

The current Synapse.CS software package consists of a series of web-based applications that can be combined in a variety of variations to meet most any business’ needs. The application modules allow users to manage website content, organize and schedule customer service, manage company events, coordinate sales teams, generate and issue newsletters, access email, produce reports and charts, and a variety of other necessary management activities.

In addition to the basic application modules, Synapse.CS has developed a variety of customized industry-specific applications. Currently these include packages developed for the News/Periodical, Winery, Travel Agency, Product Ecommerce, Service Contract, and independent Educational Industries, with direct development input from industry leaders for each applicable category.

Their future endeavors include a Campaign package for fund raising activities and SynapseLife, a free service open to anyone who needs to store data, images or videos online allowing dynamic data sharing or remote access. This is just the beginning for Synapse.CS intends to be around for a long time.

“We are not venture capital hungry,” says Mark Michael. “We saw and studied what went on during the dot-com era, so we are carefully building our organization from the ground up structuring around a sound business model.” “We started out small and now have 33 active clients and over 84 full time users, and the numbers are growing daily.”

Another point that emphasizes the integrity of this young company - The majority of Synapse.CS customers have come to them through referral from their established satisfied customers. This has allowed them to concentrate on making their product better, and has reduced the need to spend time and effort on their own product marketing.

“We have much the same needs as other client-based businesses,” says Daniel Rust, “so we use our own software products to manage our clients, modify our websites, and otherwise organize our operations.” “Combined with active customer feedback, we are able to ensure our products evolve in support of our customers needs, and as new business trends emerge we can blend in the best elements to better our products.”

With this type of drive and vitality, it is obvious why this innovative web-based software company has established itself so quickly in the Seattle business environment.

See what Synapse.CS can do to help your business prosper. Visit their website at www.synapsecs.com to learn more about their exciting web-based solutions, or contact Mark A Michael or Daniel L Rust directly by phone at (206) 441-4399 or by email at michaelm@synapsecs.com.

For Further Study

Synapse Corporate Solutions (www.synapsecs.com)

Arestia Design Studios (www.arestia.com)

Connected Citizenry - Seattle; The Most Wired (and Wireless) City in the Nation
Popular Science Website (www.popsci.com)
Seattle: The most wired (and wireless city in the nation)

Seattle - Free WiFi Service Update
City of Seattle Website (www.seattle.gov)
Wi-Fi in Seattle

Seattle - Community Wireless Network (CWN)
Seattle Wireless (http://www.seattlewireless.net)

Corporate Summary
Synapse Corporate Solutions, LLC (Synapse.CS) is a web-based software company located in the 4th and Vine building in Seattle’s Belltown District. Originally incorporated in Eastern Washington, it moved its operations to Seattle in 2004, an area with a better business infrastructure for supporting their creative vision.

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Seattle, WA — March 31, 2006 — Web applications are increasingly becoming popular across the business world. They are often lower in cost and can be accessed from virtually any Internet-accessible device without installing additional software. All the necessary code resides and runs on a remote server and can be accessed with a common Internet web browser. Since the newer cellular phones and PDA’s support wireless Internet access, our business operations can now be truly “mobile.”

Web-based applications enjoy a significant advantage over more costly desktop software. Being server based, they are not restricted to the normal desktop software model. They can operate as they were designed, regardless of the operating system on the user’s device. They do not require unique software installed on user devices, and the server securely backs up the user’s data. Other benefits include collaboration and data sharing between users in real-time, and application updates are installed to the server instantaneous with little or no impact to users.

In the past, businesses had to install a client program (software) directly on each computer, requiring costly licensing, upgrade and maintenance. If their computers had different operating systems, they had to have different versions of the software under license. If their PC crashed, their data was often lost for good. Also management of this complex computing infrastructure required hiring and maintaining a computer support group, another costly venture.

Today, with the movement toward web-based applications, companies have greater freedom in their computing infrastructure. Web-based applications are being used to access web mail, log on to discussion boards (blogging), and subscribe to a variety of business-related applications, such as online activity scheduling, Customer Relationship Management processing, online product sales, and similar high-end applications.

The more effective versions of these applications center around a very powerful database structure that is further supported by the latest interactive web technology - Web 2.0. This standard promises a new world of low-cost applications for the business world.

Web 2.0 supports all the new browser enhancements we are beginning to experience on Google Maps and other brilliantly designed websites. Web 2.0 applications include RSS feeds, weblogs, podcasts, wikis, online web casts, and a variety of other new and innovative products.

Older established software companies are hastening to make versions of their PC-distributed software available as web-based applications. Since most their products were originally designed to run as software installed on individual PC’s, software suppliers are often finding it troublesome to make this transition.

Companies like Microsoft are beginning to realize that to ensure their future, they must redesign their products focusing on the small to medium-sized business model, not the large corporate organizations of the past. Slow to realize this, they are now facing intense competition from dynamic companies like Google and an array of smaller companies that are already providing specialized Internet-based business applications better tailored to this market segment, often at a more reasonable overall cost.

Earlier this month (March 2006) at a Microsoft-sponsored conference based in Dallas Texas, the company presented its intent to retool its Business Solutions division under a new trade name - Microsoft Dynamics. The change is targeted at the small and mid-sized business model with integrated software supporting web-based access. It pledged to offer more web-based products and modify their desktop products to work in a more collaborative manner with other online applications.

What they are finally realizing is that the young and smaller companies are starting to threaten their dominance by capturing a greater portion of the small business market. These smaller operations better understand the needs of the market and are quick to produce the online products the market desires.

Many new web-based offerings are directly competing with the Microsoft Product line. They include products like Writely (www2.writely.com), an online word processor, and NumSum (numsum.com), an online spreadsheet program. Other web-based offerings provide data and file sharing services that go beyond the current capabilities of the Microsoft products. Flickr (www.flickr.com) allows users to store, search and share digital photos, and websites like del.icio.us (http://del.icio.us) and BackPack (backpackit.com) provide a means for users to store any type of digital media allowing dynamic collaboration with multiple users.

Other web-based applications offer high-end, multi-function products to the small to medium-sized business community. Synapse Corporate Solutions (www.synapsecs.com) offers an impressive on-line Customer Relationship Management (CRM) application. This innovative software allows businesses to securely manage their client and personnel data, access email, trend customer behavior, distribute newsletters, schedule events, and includes a variety of other managerial and trending utilities. A unique and impressive option available to its users is the ability to have the package integrated with a business or Ecommerce website designed by their partner company, Arestia Design Studios (www.arestia.com).

As our broadband wireless capabilities expand we will find ourselves relying more on these web-based software products. How we conduct business can evolve in concert with the evolution of the Internet, not a bad prospect at all.

Soon we will be able to manage our operations from anywhere, using all the new devices we have at our disposal. Imagine be able to refresh your knowledge of a client by viewing client data on our PDA or phone prior to appointments, having dynamic access to your product inventory or other data while sitting in a meeting, or any number of other enhancements in how you do business.

There is a “New World” Out There, Not Just “Business as Normal” - Enjoy!

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